
Health. Strength. Fitness.
I’m Jack, a strength and fitness coach based in Cambridge with over a decade of coaching experience. I work with everyone from complete beginners to experienced lifters — and my job is the same for everyone: build a programme around you, your body, and your goals, and teach you enough along the way that you’ll never need to guess in the gym again.
Before coaching, I spent nearly eight years working in healthcare, and later co-ordinated a local-authority-funded weight management service. Combined with my years in the industry, it’s left me with a simple view: health comes first, everything else is built on top of it.
Qualifications & experience
- Level 3 Personal Trainer — coaching clients for 11 years
- Level 4 in Obesity & Diabetes Management
- 20 years of competitive rugby
- 7 years of competitive powerlifting
- Several Hyrox, ATHX, Hybrid competitions
- Multiple half and full marathons completed — first ultra marathon in August 2026
How I coach
My approach comes down to a few principles:
Find the root cause. If something hurts or isn’t working, we don’t just train around it — we work out why and fix it. I’ve helped clients return from long-term injuries, and one avoid a scheduled knee operation altogether.
Understand the why. Every exercise in your programme is there for a reason, and I’ll make sure you know what it is. Nobody should be going through the motions.
Build your independence. My goal isn’t to keep you dependent on me. It’s to give you the knowledge, technique, and confidence to train for the rest of your life — with or without me.
Train the whole person. Sleep, nutrition, stress, and mindset all feed into your progress, so we pay attention to the full picture, not just what happens in the gym.
Who I work with
Everyone. Complete beginners who’ve quit gyms before, experienced lifters stuck at a plateau, people recovering from injury, athletes balancing sport-specific training, and anyone in between. Whether you want to PB on your deadlift or carry the shopping in from the car without pain, the approach doesn’t change: a programme built for you.
What clients say
“Rather than just showing me how to do exercises, he explains why I’m doing them.”
David
“I’ve honestly never felt fitter or stronger!”
Natalie
“He fully adapts my program to my needs.”
Robin
“Not only have I increased my strength and fitness but also my confidence and self-esteem.”
Rosa
“He set me up with a program I can now follow to train independently.”
Bruce
“He definitely walks the walk, and it shows!”
Renée